If you are just entering the field of clothing to join, or operating clothing is not yet very long time, experience is not very rich, it will be very dazed, do not know what kind of brand to join. In fact, the success of your business may already be doomed as early as your shop is not yet open. The face of overwhelming clothing brand joining information, we hear the most joined the voice is: how to judge and choose a clothing brand can bring lasting benefits? In choosing a brand should pay attention to what issues?
1, brand positioning
Before you decide to join the brand, the answer to the following questions you must be very clear in the heart: Do you want to join the men's, women's or children's clothing brand? Local acceptable product price band width? You want to join the brand style is casual wear, occupation Is there any special preference for local consumers in apparel purchases? How much do you plan to invest in?
2, product popularity
This can be investigated in several ways. First of all, what is the brand's popularity in all regions of the country? What is the status of consumers? You can get the past sales data directly from the brand company, you can also understand from the side, by the mall, the agency has managed the brand Business Office understand its sales. Second, depending on the brand's positioning and product style, what percentage of people in the area are interested in buying this product? To determine your target customer base is not enough. Third, look at whether its product pricing is price-competitive in similar brands? Does the design match the spending habits and preferences of local consumers, avoiding the possibility of conflicts and conflicts?
3, a reasonable profit margin
Affiliate companies can give you enough profit margins? Look at the surface of the supply discount and replacement rate, is not enough. To a reasonable calculation of their own inputs and benefits, including shop rent, decoration, the first distribution, staff salaries, utilities and other daily expenses. And then according to the store where the traffic and the surrounding brand sales, estimates the number of sales a day, the best of both best and lowest plan, to draw the daily turnover margin. Must remember to consider the factors of discount sales, many times the goods are not sold according to retail pricing, there will be a lot of promotions and discounts. Next, subtract the estimated income from the investment, and estimate the approximate space your profit will be in. What is the highest profitability, the lowest, and what is the lowest? How long will it take to recoup its investment? , The level of legislation now.
4, the company's development
If the conditions are limited, at least the company should be clear about the following basic conditions: the first store to develop the history of how many years now? How many direct sales stores, how many stores? Plan to expand to how many stores? Is the company's credit standing OK? There are a total number of brands that the company operates at the same time. Apart from the headquarters, does the company have branches or offices in other parts of the country? Does the company have its own manufacturing base? Is enough professional?
5, training and service support
The last point, in fact, is the most important point. From the image of the store, display guidance, small to the management of goods, the use of promotional tools, if the company can have a set of methods to train you, then your business success will have more than half of the guarantee, otherwise the future is slim.
So, before signing a contract, but also ask how much the company can give you training and service support. This point is very important. Shanghai Fia non Garments Co., Ltd. fully take into account the entrepreneur's venture. Provide entrepreneurs with comprehensive training and service support. As a partner in Fiat-Africa, we support you every step of the way:
Image support: a unified brand identity system and store image;
Product Support: A full range of products with a unified price policy v policy, efficient logistics and distribution;
Market Support: To join the regional market, marketing and distribution guidance, improve profitability
Publicity and support: Continuously build brand image in major media such as CCTV, hold nationwide public relations and publicity campaigns from time to time, intensify media coverage for affiliating with local regions, assist partners in online and offline interaction, and unify the official website image and promotional materials;
Technology Assets: Operating technology assets such as brand concept, business model, staff training, copywriting, advertising, financial management and risk warning.
If you are the first to join the clothing brand, then the Philippine Asian and African women's clothing is definitely your best choice, if you are an experienced dealer, then Fiat Africa is definitely let you save time and effort to get rich.
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