Shenzhen Trade Fair to explore the transformation of the road
In 2011, China's garment industry entered the first year of the 12th Five-Year Plan. Accelerating the adjustment and upgrading and transforming the mode of development have become the core tasks of this phase. Show is one of the industry's vane, brand enterprises in Shenzhen have transformed the transformation of the Shenzhen Trade Fair turned itself gorgeous also occur simultaneously.
Shen Yongfang, chairman of Shenzhen Apparel Industry Association, stressed that Shenzhen Trade Fair stands at the starting point of the second decade. The theme of this year's show is "Metamorphosis." To truly realize the goal of leading the industry from the "show" that emphasizes business functions Conceptual innovation "Exhibition" change.
"The transformation of exhibition functions is a global trend," said Zhang Hongtao, secretary general of Shenzhen Garment Industry Association. "Past exhibitions are the only platform for enterprises to promote and attract investment. With the rapid development of modern science and technology such as information technology, the promotion of investment promotion channels There are already too many networks, small matching parties, small exhibitions, etc. The display function of traditional exhibitions has been replaced. "Zhang Hongtao has communicated with many international exhibitions and pavilions. According to reports, the world's largest exhibition in Germany Dusseldorf exhibition 250,000 square meters of exhibition area has shrunk to 100,000 square meters in recent years. The network formed a very strong impact on the traditional exhibition. The development trend of international exhibitions will gradually weaken the scale, volume and other traditional hardware, instead of distinctive, forward-looking ideas and other efforts.
"In the face of this trend, what we want to think about is that there are only 365 days of exhibitions on the Internet and only three days of physical exhibitions. During these three days, what should we do if we can not get anything that the Internet can not provide for 365 days?" Zhang Hongtao's answer is that on the one hand, it is necessary to improve the service level of convention and exhibition. "We have been doing the service for exhibitors and professional audiences for the past five years, including the docking between exhibitors and retail channels, the docking of upstream and downstream of the industry chain, joining training and image promotion , Booth design, etc. "Zhang Hongtao said," The next step is to further improve the quality of service, and we must be able to understand the spirit of the brand culture and refine it. "
On the other hand, it is even more important for exhibitors and professional visitors to show their ideas of industry and forward-looking ideas. "From exhibition to exhibition, the exhibition is solid and visible. The exhibition is an improvement on the ideological level."
"We want people to know what we are promoting and what we promote through the convention. At this year's show, we will explain some forward-looking ideas, which may be controversial, that will cause debate in the industry."
From the trading platform to the ideological heights - this is exactly what the current Shenzhen Trade Fair is exploring a "transformation." At a time when many local exhibitions are getting into difficulties, the Shenzhen Trade Fair will continue to maintain its high popularity and the high standard of participating brands in a decade.
The organizers placed great expectations on the 11th Shenzhen Trade Fair, that is, in the new opportunities for historical development, the Shenzhen Trade Fair can complete the magnificent turnaround, from focusing on product display to brand culture and creative display shift, focusing on business activities Changes to the spread of brand value, from the base of domestic exchange to international cooperation and change. Can we accomplish such a metamorphosis and a new bloom, let us wait and see!
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