The past two years, the fashion brand LOVEBA is increasingly for domestic consumers, especially online consumers are familiar with and love. This once popular international fashion leather goods brand, in the European and American markets have been warmly sought after; now in the domestic market is also limelight, much sought after.
Guangzhou LOVEBA fashion brand handbags
LOVEBA brand what kind of legendary experience, but also what it achieved in the domestic market popularity? On related issues, I visited the LOVEBA China General Manager Tang Xi Wei.
Reporter: Please briefly introduce LOVEBA this brand?
LOVEBA general manager of China business (hereinafter referred to as LOVEBA): LOVEBA was born in 2004, is a trend with the international trend, with first-class design process, and very غير مجاز مي باشدt-effective fashion brand. Brand was born emperor sold the United States, Russia, South America, Dubai and other countries and regions, has 19 overseas agency business, 31 cities with brand counters. China Division was established in 2007 to enter the domestic market, and signed a number of Italian masters. Over the past five years, LOVEBA brand success in the road to domestic sales success, its products, especially fashion bags and women's shoes by many domestic consumers praise and sought after.
Reporter: LOVEBA brand positioning in the domestic market is like?
LOVEBA: LOVEBA is committed to more reasonable prices, so that more Chinese consumers enjoy the international brand-name fashion texture. You LOVEBA Chinese official mall you can see, whether in terms of material or design of our products are quite high-end, but the price is mostly only between 100-300 yuan. As for the target consumer group, LOVEBA mainly for urban white-collar workers, is committed to further enhance the charm and taste of urban white-collar workers.
Reporter: Do you think LOVEBA brand can be popular in the Chinese market, the main reason is what?
LOVEBA: In addition to the above mentioned غير مجاز مي باشدt advantages, good quality also stems from our craft concept. LOVEBA always believe that technology is the soul of fashion. We look forward not only to consumers want to buy LOVEBA products, but also look forward to making them feel LOVEBA brand rigorous and meticulous workmanship, superior technology. In order to better adapt to the domestic market, Italian designer of the brand dignitaries will be fashionable classic design into the Chinese style elements, carried out a bold subversion and application. For example, in order to meet the oriental women's aesthetic trend, LOVEBA brand bags in the design lines, patterns, functional details of the bold innovation and breakthroughs: to make the lines become more smooth and delicate, so that patterns are more abundant at random, so that the season's most popular Bow, transparent material and other elements in the Chinese style publicity ... ... not only insisted LOVEBA brand has always insisted the personality of the United States, but also emerged a lot of amazing work. Women shoes, it is the season's popular fish head shoes and Roman retro interpretation to the extreme, a strong sense of retro style and super style, to create a tough power of beauty, so that many white-collar women dumped.
Reporter: LOVEBA Chinese official mall () how the current performance?
LOVEBA: LOVEBA takes e-commerce as an important channel when it enters the domestic market. For more than three years, the achievements of LOVEBA Chinese official mall in the e-commerce market have fully demonstrated that this is the right decision. At present, we have basically achieved the goal of the first five-year plan. In particular, our bags and women's shoes products have achieved outstanding results. But this is only the initial plan, and the current market competitors are more and more, more and more strong, LOVEBA want today and tomorrow even stronger brand market, but also need to pay more effort.
Reporter: LOVEBA Chinese official mall achieved today's results, mainly due to what reasons?
LOVEBA: Of course, mainly due to consumer recognition of our products. The trend of the design style, meticulous workmanship, outstanding غير مجاز مي باشدt performance and excellent brand service is LOVEBA Chinese official mall achieved a strong guarantee today. At the same time, the mall rich and colorful activities, promotional benefits for the site has attracted a lot of popularity. For example, we are currently conducting "one dollar spike", "registration is to send awards" and other activities, it has attracted a wide range of Internet users enthusiasm and attention. As of May 30, users only need to LOVEBA Chinese official mall registration, you can get 50 yuan free vouchers on the spot (vouchers can be used to buy any fashion shoes); and registered users can also participate in daily Limited time limit spike activities, registered users simply punctuality at 16:00 every afternoon, as long as a dollar, the value of 300 yuan fashion bags will belong to you! Surprising there, LOVEBA Chinese official mall now package mail, including the use of vouchers consumers, you can also enjoy the mail service.
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