Recently, 2012 World Classic Car China Open in Shanghai to collect cars, from China, Britain, France, Germany, Belgium, Italy, Switzerland and more than 10 countries, more than 30 classic cars made up of luxury cars to complete the race . It is reported that this is the second trip to China for the event. It is worth mentioning that, whether it is the first time or the second time, China's top men's online custom first brand men's brand are the strategic partners and sponsors of the event, is the introduction of the world's high-end car race in China's advocacy By. Although the brand name menswear is a newcomer to the domestic e-commerce industry, it has become an example of the successful use of cross-border entertaining marketing in the industry. In addition to being a strategic partner of the World Vintage Car China Open and the only official apparel apparel brand, it is also the official apparel apparel brand officially designated by Ya'an International Pandas - Animals and Nature Film Week 2011 and 2010,2011 China Formula One Championships 2011 and 2012 , Is the sponsor of Raymond Wong's movie "Men Like Clothes" and Liu Jiang's TV drama "Let's Get Married", and is also the official apparel brand for the forthcoming elite golf tournament of China's auto industry leaders. In addition, the brand men's clothing three years ago also for many well-known celebrities, presenters and business people custom clothing, through a variety of channels for brand promotion and infiltration, expand brand influence. Twitter and other popular social media in recent years is also a very important part of the men's marketing portfolio. The emergence of microblogging conforms to the needs of the market, by everyone's favorite. Take Sina Weibo as an example. At present, its registered users are nearly 400 million. Users have over 100 million daily postings and more than 130,000 certified corporate accounts. As a result, weibo microblogging has become an indispensable and important brand window for enterprises . Mature men have long been aware of the importance of micro-Bo, is the first batch of domestic enterprises marketing microblogging go-getters. In addition to brand-name men in the micro-Bo on the release of product and brand information, the more energy on the user interaction and exchange, and launched a variety of interactive activities microblogging, send users a wide range of benefits and Care. At the same time, the type of men also often invite users to pick together, dine, participate in offline activities, etc., through the people-oriented marketing approach, to narrow the distance between consumers and to allow users to better understand the type men. Insiders said that the highest level of marketing is infected, touching, influencing people, and people-oriented marketing is a search, approaching and eventually impress the target consumer groups process. Today, the model men have formed a very good reputation among users, with its strong reputation effect, quickly became the industry leader. The moment is an era of experiential economy, but also an era when new media and traditional media are playing games with each other. The essence of e-commerce marketing is the scarcity of consumers' attention resources. How to attract the attention of internet consumers more effectively becomes a profound proposition placed in front of many e-commerce providers. It can be said that who communicates with consumers the most powerful and who Will be able to firmly grasp the market opportunities. Brand men fully aware of the essence of e-commerce brand communication, the combination of online and offline marketing, so that major awards ceremony, well-known events and other entertainment marketing for the brand to speak, social networking brand interaction, e-commerce for the brand service. Type men's wear through the integrated marketing has been maximized communication effect, so that every penny spent on business value.
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