Where children always take care of children's clothes Lee interviewed children's clothing brand network - Interpretation of the content of children's joy of the world
Where the total children Tong Li Tong children's clothing brand network ( interview, interpretation of the content of children's joy of the world! Children's clothing brand network: Hello, Lee General. Glad to have such a chance to be able to face to face with you. We all know that many children's wear brands name the brand in a fun, playful and cute style. How did you think of using "FanDou" as a brand name? Please share with us your company's brand culture. General Manager Li: Fan Dou is a transliteration of "Fun World", which is defined as "a happy world." "Happy childhood, together to share" is the core of all the brand culture, where children's wear is committed to providing Chinese children with high quality, affordable and غير مجاز مي باشدt-effective clothing, and to disseminate the concept of outstanding children as the cultural development of the essence of "children's world , With joy "brand idea. Children's clothing brand network: Our children's clothing brand network has been very concerned about the "Where pocket" this brand, we learned that your company's theme in 2011 is "leap", you can share with us about "leaps and bounds" What profound meaning? Mr. Li: In 2011, it is a year where all children's wear will achieve all-round improvement in product quality, operation and management, market expansion and brand image, and all children's wear will make every effort to achieve the 5-year goal. The big step forward to complete the accumulation and precipitation. Children's clothing brand network: It is understood that where the pocket autumn and winter 2011 orders will be held on the 31st of this month, the theme of the same "leap", first of all we wish this order will be a complete success. Will Li, compared to the previous orders will be organized, this time there is no new bright spot? General Manager Li: We will take full advantage of the industry situation, strive to enrich the product categories, flexibly adjust the ordering policy, and improve the overall order fulfillment level under the precondition of helping customers to order accurately and efficiently. This order will be adopted At present, the most advanced PDA order system can not only improve the efficiency and accuracy of ordering, but also save time. In addition, the company will arrange store operation management training, new product ordering training, terminal store operation skills exchange and face-to-face communication between customers and according to 2011 The trend of children's wear in the year, combined with the characteristics of children's wear their own products, held where the children's clothing fall and winter 2011 new conference. The order, the company will be fully prepared and carefully planned, in order to provide customers the best products, work together to create a win-win business philosophy, I believe make all the customers are rewarding. Children's clothing brand network: Right now children's clothing brand springing up, the market is very competitive, diversified brand style is to increase the competitiveness of the brand. In the face of such a situation, your company, "Fan pocket" brand compared to other children's clothing brand what advantage? What is the positioning of brand style? General Manager Li: Where the brand's advantage is still quite obvious, for example: We have a good team of designers, a strong new product production capacity, we have a strong production capacity, has been widely recognized by international brands of the world's leading production line and The country's top technical personnel; product price is not high, strong market competitiveness and market-leading ability; we have a strong market monitoring team, rapid market response capabilities, improve the channel service system, strictly regulate the channels to ensure that the terminal market Interests and so on. Where the children's clothing located in the middle and high children's clothing brand, high-quality price is where the biggest bright spot. In addition to our strategy of maintaining a high-quality mid-price product, we will also step up our efforts to tap and shape our brand culture to create the most unique brand image for any pocket. Children's wear brand network: Your company has been enthusiastic about participating in social welfare activities, January of the year together with the Zhongshan Children's Welfare Institute organized a "caring children, warmth," the love donation activities, you can talk about participation in similar activities what kind of feeling you ? Mr. Li: At Zhongshan Children's Welfare Institute, we saw the children's happy smile, the hard work of the teachers and the large and well-equipped park facilities. I think this is the warmest place in Zhongshan City, A representative microغير مجاز مي باشدm of humanity, any one of Zhongshan's citizens or businesses, have the obligation and responsibility to Zhongshan efforts to make the welfare. Advocacy to share happiness is the promotion philosophy of FanDou brand for children's consumers. This donation is only a representative event where all donations are made to the society. We will insist on giving back to the society and helping the poor. Implement the brand strategy. Children's clothing brand network: Mr. Lee, you came to watch this special CHIC, so what do you think of such a show? Mr. Li: This exhibition gave me a lot of inspiration, not only reflects the status quo of the garment industry and brand development, but also reflects the progress of textile design and technology. CHIC brings together many of the world's brands, is an important window to show clothing information, I attend every year, if the time is ripe, where children's wear will consider here to show you her charm. Children's clothing brand network: At the moment, your company more emphasis on brand promotion, usually how to use network platform for product marketing and brand building? As a long-term cooperation of our children's clothing brand network customers, please for your service and website construction made a few valuable suggestions. Mr. Lee: Where the pocket pays great attention to network marketing, as network marketing is nowadays sought after as a new type of publicity, has its irreplaceable advantages. The development of each industry needs the media to boost, especially the online media, the promotion of the industry, enterprises and various brands is also growing, FanDuo brand will have to match the development of media communication strategy. Hope children's clothing brand network in the forward-looking, authoritative, interactive and so on can go further and truly achieve a high degree of penetration and guidance to the industry, reflecting the high value of information on the children's wear industry. Children's wear brand network: I am pleased to always take the time to take the time to accept our children's clothing brand network interview, I sincerely wish "where pocket" children's clothing in the future development to achieve more excellent results.
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