With the increase in the number of parents after 80, especially after 80, the consumer groups in China's children's wear market have undergone great changes. When the grandparents change from 6 brothers and 4 sisters to 3 brothers and 2 sisters of the father's generation and then to our possible There are two siblings, either directly or indirectly, but in our next generation, the only child has become the status quo for most families. In the face of only children, one sentence, "can not let children lose at the starting line" more for parents to make good business and brand rush. When the six people's love and economy flow to one person, these new generation of parents are leading the new concept of children's wear. With the vigorous growth of social development, the continuous improvement of people's consumption level and the growing share of children's wear market, the satisfaction of China's consumer market and the strengthening of international brand awareness have laid the foundation for the future Chinese consumer market. When all this is gradually changing, the psychological needs of consumers and the actual satisfaction of the diغير مجاز مي باشدreement to the current domestic children's clothing design style and product mix, have reached their needs, and the emerging consumer groups in China are mainly concentrated in the 80 , 90's parents. Consumer demand for children's clothing has gone beyond the past to meet the basic needs of the practical life-style, they love the pursuit of fashion brand personality, they want to show different habits and other people's dress and taste. These consumer attitudes are subtle influence on their children, they care about every detail of the child, advocating children from an early age independent, exploring, innovative life customs, from the basic necessities to shape the child's personal life. "Hyun Generation" young parents are "picky" about their children's lifestyle and clothing mix, and they also inform children's wear brands about the future consumer trends they lead: they pursue a full-service experience that is, high-quality , A comprehensive, integrated service experience both internally and externally; they appreciate the flexible and easy way to spend, hoping to complete a complete set of purchasing plans with a solid brand; they want the brand to offer more options. Rabbit mark, this full of freshness children's clothing brand also just know the psychological needs of a new generation of parents, so it closely follow the international trend to international standardization of design, fashion style, high taste of cultural life, to bring Chinese children The new fashion experience, but also for Chinese children brought a global fashion, creative, personalized way of life for the new generation of children provides a stylish life stage, so that they enjoy their charm show. At the same time, because of the deepening development of global integration and the international re-division of labor for China's garment industry to enter a higher level of value chain to create good conditions, as well as the full flow of international resources and optimize the allocation of Rabbit Mark made in the international brand this The more the road along the way, but also let it rely on this future consumer trends have been many consumers pro-gaze. Rabbit mark is very fresh, it has new ideas, dare to innovate, its consumer groups innocence and confidence, personality and no lack of creativity, it is acutely grasp the changes in international market demand and the rise of emerging markets for the development of China's clothing brand provides a good opportunity , Identify the brand positioning in the international market, the entry point for the domestic children's wear market has introduced a new brand concept. And now, Rabbit Label will bring a surprise to those who are loyal to it, that is, on the existing basis, Rabbit Label will once again carry out brand promotion, so that unprecedented freshness can make consumers irresistible Seductive, recreating children's clothing market brilliant.
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GUANGDONG SUNDES LUGGAGE ACCESSORY TECHNOLOGIES CO.,LTD , https://www.sundes-global.com
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