In April 2012, at the just held Catch House "Autumn • Maple agreement" --- 2012 autumn new conference and order of the Chengdu market, have not had time to fully Xie under the curtain of the order, again in the pennants, The opening of the gongs and drums and laughter, the applause opened in the southwest of Kaki House opened a new store curtain - - - - March 27 Kach House Sichuan asbestos shop opened, March 31 Kakya Sichuan Nanchong shop opened on April 6 Kach House Sichuan Shehong shop, opened in South Bank Road, Chongqing, April 8 Cage House Chongqing Wanzhou shop opened in Sichuan Fushun store, April 15 Cage House Sichuan Shifang shop opened, May 1 Cage House Sichuan Neijiang shop will also grand opening! Opening day sales hit a single store sales in Sichuan new history. All this is the result of the marriage between Cage House and Chengdu Branch, so that all partners have to believe in joining forces to enhance the brand strength and conquer the magic power of the market. Sichuan asbestos shop Nanchong shop in Sichuan "husband and wife shop" and "brand shop" choice The previous market in Sichuan is Kach House authorized an agent for market development, although some achievements have been made, but also laid some hidden dangers: the main performance Insufficient impact on the brand, the lack of brand as the core of marketing inputs and stores normative management, the agency nor the company's operations and team management, the boss with one or two salesman running the market, the boss kept in the warehouse Hair delivery. Open up a number of husband and wife shop, a combination of shops, not to brand culture and ideas and franchisee, consumers establish a deep relationship, the brand pull on the terminal is not enough. Many well-known brand cases tell us that the root of a mature brand lies in having a strong market influence and brand appeal, which can trigger a deep sense of identity in the minds of end consumers. In order to build the strong market share and market share of the Kachya housing market in Sichuan, it is necessary to go through a strategic transformation from extensive management to comprehensive enhancement of brand quality and intensive cultivation. And Sichuan is the existence of a very small business agent, the quality of the terminal network is not high, not only in the "quality" can not be improved, but also in the "volume" can not be improved, therefore, to enhance the brand strength of Coca-Cola in Sichuan , Terminal Rally, chain quality, market share is imperative! Sichuan Shehong Branch Chongqing Nan'an Road Branch "Culture" + "Brand" + "Idea" + "Expansion" brings together the brand "Fusion" as a fashion children's clothing industry. The strength of the terminal determines whether it can seize the commanding height of the terminal market. To solve the business philosophy and market input two issues, Cage House brand in Sichuan market can not be irresistible with the market effect and brand influence. In terms of corporate culture and brand, Kakayu House is the first brand children's clothing chain in China that promotes the concept of "love" for cultural transmission. It devotes itself to the mission of "creating a new fashion for children's clothing" and combines its own brand Strong advantages, with the "serious and responsible, keep its promise, pragmatic and efficient" style, "integrity integrity, customer first, win-win and mutual benefit, teamwork," the core values of the company won the majority of customers and consumers highly appreciated and trusted In 2011, "Kach House" won the "China Market's Children's Apparel Relief Brand" launched by China Quality Information Association. At the same year, it won the "Top Ten Chain Brands in Children's Clothing in China Market" and the "Double Excellence Brand in Quality Service in China Market" 2012 again won the "national quality inspection, customer satisfaction products!" In philosophy, Sichuan branch has bigger and stronger determination. That the brand in order to have a strong appeal in the local market must be good early brand investment, there is no strong brand investment, promotion is not good market, the development of high quality chain outlets; so they based on Prior to the agents in the market experience in Sichuan, Kach House and the headquarters of the company re-conducted the strategic planning of the market in Sichuan, launched the "corporate operations, team management, to create a strong regional brand strategy," the strategic thinking by the card Southwest Qiawu headquarters of the company manager, Sichuan branch to re-plan the market in Sichuan, determine the layout, the point set to the gold business district and a strategic radiation impact of the region; in order to promote the overall improvement of the market in Sichuan, Cage House Corporation Deliberately "Autumn • Maple の agreement" --- 2012 autumn new conference and order place will be set in the scenic Buddhist shrine --- Mount Emei, and the introduction of a series of preferential incentives and promotion efforts, plus Large Sichuan market expansion efforts. In terms of expansion, Sichuan Branch possesses the unique preconditions, and possesses a high-quality marketing team that dares to fight tough and bravely, which just make up for the lack of market in Kachijaya in the past in Sichuan. Cage House's "culture" + "brand", Sichuan branch of the "concept" + "expansion", finally converged in Sichuan market has become a Kagoya brand "fusion"! Chongqing Wanzhou shop Sichuan Fushun shop "today Kake sword, brilliant light vibration Sichuan." I believe Kachinka people and Sichuan branch of the powerful combination of its terminal network development speed and effectiveness can be greatly enhanced, so that the brand values, brand culture quickly spread, and consumers agree; and quickly raise awareness, so that the card Qi house become a veritable "China's first brand of children's fashion!"
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