Twenty years sharpen "Tong" Cheng Gongjin! Glory road to witness! Glory bloom, love, you, a story. 2012 March 17-19, glory · 2012 Daddy brand conference and new autumn and winter orders will be held in Quanzhou, Fujian. Condense each love, do every piece of clothing, as the country's leading children's wear industry representatives, Fujian Gree Group 20 years of success, witnessed the domestic children's clothing brand from small to large, from big to strong glory course. At the beginning of the conference of glory inheritance, Mr. Zhao Jianhe, chairman of Fujian Green Group took the lead in welcoming everyone. In his speech, Zhao Dong summed up the development history of DABD in 2011. From the beginning of the year, he invested heavily in the film advertisement of "Pleasant Goat and Big Big Wolf - Top Quality in the Year of the Rabbit" to the title of "Windmill Story Meeting" of CCTV throughout the year, Cartoon, golden eagle cartoon, Jiangxi education, Hubei by TV, Anhui TV and so on dozens of local television stations. Online ticking Successfully held the "Star of the Star" contest in dozens of cities and regions in eight or eight major national competitions. The event was unprecedented in popularity with millions of audiences. With the promotion of online and offline interaction, the sales volume of Dada Dadian increased by 60% over the previous year and the number of new stores was nearly 1,000. At the meeting, Zhao Dong also said that in order to enrich the brand positioning of the ticking storyteller, the Group stepped up its R & D and design of "Story Series" products, cleverly incorporating popular colors and elements, using new fabrics to bring more "stories to consumers" ", More exciting. At the same time, we set up the "Tactical Winning Tactical Battalion Battling Battles" in terminal operation. We have successively trained in 12 provinces and carried out training on display, selling point promotion and sales skills of provincial chief supervisors and managers. And will strengthen the window design, gift development and store layout, etc., to improve the terminal retail management skills and marketing skills, the effect is remarkable. Looking at the development of clicks in 2012, Zhao Dong said that this year, the focus of the group's work will be on brand enhancement, promotion of online promotion, "Star of Stories" on the Internet, combination of offline activities and online interaction to create an interactive Stronger brand activities, focus on supporting offline retail terminals to enhance performance, set up retail management centers, and promote the promotion of single-store stores in a comprehensive and reasonable manner through various scientific programs such as store management and personnel training. Mr. Zhao Jianhe, Chairman of Fujian Gree Group Welcome Welcoming the Glory of the Road and Making Overall Efforts "In 2011, we achieved good results in channel construction, product sales and brand honor" Mr. Wang Feng, vice president of marketing, Gives everyone exciting news. Vice President Wang said that Dada Dian "will tell the story of children's clothing" brand positioning, creating a brand differentiation strategy, through the "Story Star" activities of the comprehensive promotion, Dadi brand into the rapid development track. Looking forward to 2012, Dot-Daz brand will adhere to the positioning of "children's wear that will tell the story", through product optimization, keep abreast of market hot spots, plan the products according to the market differences in the north and south, make the product more complete, more pleasing in style and strict in product quality , To ensure product delivery, to ensure that products marketable. Vice President Wang said Dadi Dati will fully introduce the sixth generation of new terminal image and continue to carry out "national victory in the implementation of tick-ticking terminal tour training camp" in the new product before the full guidance and training, the Group and the provincial two Supervision at the full landing, improve the "coach" function, to help franchisees to establish a supervisory team, improve the terminal planning, terminal system to achieve sub-group operations. In branding, "2012 Star of the Star story of the trials" will push the brand new heights. Hand in hand a strong network of media to create all-dimensional campaign marketing activities, and fully promote the ground sales, build a regional model market. Wang Feng, Vice President of Fujian Gree Group, Depths Reading the Brand Strategy of 2012 The glory of light To witness the hard work and perspiration witnessing the brilliant achievements of 20 years, glory is the culmination of two decades of glory and the construction of the tick brand can not be separated from every cause With the support of our partners, the Group has appraised respectively the Outstanding Dealership Award, Market Development Award and Sales Achievement Award to inspire and reward outstanding regional and dealer teams over the past year. The recognition recognizes the efforts and achievements of all areas and teams in the ticketing system in 2011 and more effectively motivates our business partners to work diligently and achieve great success. Glory, stars bright. More than one thousand business partners to witness this moment of glory. The award-winning representatives debut, the leaders of the Group were awarded honorary trophies, bonuses, limousines and other rich prizes, once detonated the audience climax. On behalf of the highest honor on this arena, all honored guests expressed their great gratitude to the Group and are confident in 2012 that they will redouble their efforts to meet the challenges and continue to make new progress in the determination of unswervingly hand in hand. Chapter. Glory Testimony 2011 Outstanding Dealer Recognition Focused on Product Winning Glory As a professional children's apparel brand in China, Daz Dad has unique innovations and breakthroughs in product development for each season. At the press conference, the Group specially arranged the autumn and winter 2012 product promotion conference. Ms. Guo Lin, director of the fashion design and Mr. Ouyang Shaohong, the director of the shoes department made a series of product lineup arrangements for everyone, from product concept interpretation, product sales portfolio, product price Portfolio, product display portfolio several aspects of the 2012 autumn and winter products a comprehensive analysis, more scientific guidance dealer partners to achieve product orders. After the product recommendation will be the autumn and winter show again lighted the climax of this conference, the story of the DreamWorks "birthday cake" ingenuity opened the prelude to a new show, in this new show, the director of the conference elaborate refining elements of the story Implanted into the catwalk show, the children lively and interesting interpretation, with the interesting story of the story, the ticking "will tell the story of children's clothing" orientation most vividly. Followed by Magic Magic Travels, fashion Pandora, Rhapsody Fun three series of products to fully cover children, children two age products, for the participants brought a colorful fashion trend feast. New release once again detonated the audience outstanding future to create glory and glory Yesterday sweat and pay for sure, but also for today's incentives and challenges. In 2012, DAB will stand at a new height in the industry and insist on effective integration of high quality resources and launch a new round of brand strategy upgrading to provide consumers with غير مجاز مي باشدt-effective and high value-added products. "Glory · 2012 Daddy brand conference and autumn and winter new orders" has come to an end, but we have every reason to believe that the enthusiasm of every Dadi-da business partners will make this glory more hot, more dazzling! Dadi tick, 2012 let us work together to create greater glories!
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