Recently, a total of 100 forums of Ginza Department Stores were held in Qingdao. Nearly 200 people, including top leaders of Ginza department stores, well-known economists and representatives of many well-known brand suppliers, attended the conference with the theme of "contrarian winning and winning the sail • winning the future." Development of the road to seek common ground, Mr. Wu Jianmin, chairman of Shu Lang shares were invited to attend the meeting as a guest speaker.
The current market is complex and changeable. Everyone in the fog see the flowers, the traditional retail industry has encountered unprecedented challenges, but no matter how changing, with the era of the sovereignty of consumers, after all, to return to the nature of business, only around the needs of target customers, Provide unique products and excellent service to highlight the encirclement, contrarian rise. And how to make the provision of goods and services with the target customer alignment is the key, which is exactly the "exchange of goods and services with the target customers," the dialogue session of the focus of the invitation, including invited Shulang Wu Jianmin director The four rich entrepreneurs with rich practical experience have expressed their opinions. By this way, they can find a suitable way for the development of their respective enterprises.
For the service of goods and the target customer alignment, Shu Lang's multi-brand strategy is a good reference for different customer groups launched different styles and age positioning of the brand to meet the different needs of customers for life. Wu Jianmin view, no matter what kind of business model, or a wide range of products, in fact, are multi-tiered, omnichannel marketing, multi-brand is also a multi-level coverage of an option, and in the next decade, China The market will continue to be multi-level, multi-channel segments, need different products to meet it. Talking about the essence of service, Wu Jianmin, with more than 10 years of his practical experience in doing ladies ' wear , shared his unique insights with participants. He believes that the essence of service is truth, as long as sincere things are discovered by everyone As long as the good quality products, responsible enterprises, consumers will slowly find, so the essence of back to things is to find its purity, the purity of the product is quality. In the eyes of Wu Jianmin, "serving the people" is the essence of the commodity. The greatest service for the consumers is to provide them with good products. This is also the reason why Shulan persisted for more than ten years. To each pin every line well, to grasp the quality and comfort, and only consumers have the odds that companies can survive, there is room for growth, and other services must be around the quality of products to go. In the eyes of Wu Jianmin, the most important feature of doing a good job of service is to focus on the industry where you are. Do not look around and keep an eye on the continuous upgrading of your products. Only by doing everything well is fundamental. Therefore, The problem is that Shurang is the quality of the first to adhere to, no matter how others evaluate, has always insisted Shulan products must be able to withstand the test of its kind, Shu Lang past the quality of the past, the future must also rely on Quality persevere
For nowadays everyone is more concerned about the issue of product homogeneity, Wu Jianmin think this is normal: there must be some period of a certain period of homogeneity, ushered in a new period of time something new. Although people in every age want to be differentiated, they suddenly find it is a waste of effort. In each era, there are always mainstream cultural trends and cultural leading things to guide people and bring every service, product model, and even life Values are oriented towards a homogeneity, so it is normal to have some homogeneity. To accept this commonality, as long as the accurate market-oriented data analysis of the habits and trends of consumers can produce products suitable for Chinese consumer aesthetic The product.
In addition, the forum also launched two topics, "how to solve the store online and offline integration," "store how to rely on experience to avoid weaknesses," the two special dialogue, how to integrate online and offline complementary development, how to experience the store to win And other hot topics done in-depth elaboration and discussion. Through the sharing and exchange of entrepreneurs from all walks of life and accompanying the successful conclusion of the new year's thought feast, the commercial enterprises in Shandong Province will work together more firmly to march forward and grow together to create a bright future together !
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